SYNOPSIS
The United Nations estimated that global life expectancy increased without interruption from 1950 to 2019. This has not come without issues, as living longer has led to a rise in people suffering from chronic health problems during their lifetime.
An organisation well-positioned to respond to this growing need is the international healthcare company, Bupa. Through its digital health service, Blua – first pioneered in Spain and now in the process of being rolled out across the globe, Bupa is delivering healthcare tailored to the individual. This is helping Bupa transform to care for patients not just when they are sick, but to prevent them falling ill in the first place.
Blua offers customers virtual consultations and state-of-the-art solutions, such as vital sign monitoring, preventative health coaching and other services that are shaping the healthcare experiences of the future. This approach signals the beginning of a more in-depth way for customers to connect with Bupa and during Covid saw a significant increase in users in Spain, as customers embraced digital health solutions.
